The FUL brand was founded by Al Gossett & Justin Timberlake, the singer, songwriter, actor & record producer. FUL’s inspiration behind the products is music. Designed in Memphis Tennessee, the home of BB King, Justin Timberlake and the king, Elvis. Music brings people together, inspires creativity and appeals to a broad demographic across all genres. That’s how FUL feels about their bags – there is something for everyone in the collection. Celebrities love FUL and here are just a few who have been spotted carrying FUL bags……Taylor Swift, Tommy Lee, Justin Timberlake, Chris Martin of Coldplay, Pink, Paris Hilton, Jennifer Hudson, Nicole Scherzinger, Will.i.am, amongst many others.